The Egard Watch Company, a luxury timepiece maker based in Florida has seized the moment and the current climate in America and released a stunningly powerful ad taking aim at perhaps the most divisive issue facing the country; men competing in women’s sports.

While so many other woke companies continue to ignore science, biology, and common sense by using fake women to promote products specifically designed for women, Egard becomes one of the first companies to stand up and say ‘enough’.

In the beautiful, emotional ad called “Erased”, Egard lets it be known that they are “a company that believes in the truth”.

The ad features the voice and image of a young black girl with a dream to be the fastest woman alive. As the ad shows images of her father encouraging her as she trains, grows, and competes, cut-aways of famous female track stars accompany the dramatic narrative. The girl in the ad says: “I got this little nugget of an idea from my dad. He used to watch me run and say, ‘Ain’t no woman alive that can beat you,’ and I believed him.

“He made me feel invincible. It wasn’t easy. I trained hard, harder than anyone else I know. But I was made for this, an unstoppable force. A life dedicated to perfection.”

At this point in the ad, we get a glimpse of what female athletes everywhere are dealing with in 2023. The camera pans across to show an alleged “female” athlete with a five o’clock shadow lined up to run against the women. The fake female runner is muscled and clearly more athletic than the females on the track. The voice over continues: “But even perfection wouldn’t be enough.”

It is hard to believe the transgender sports issue is one Joe Biden and the left have chosen to dig in so hard for. It is only a few short years ago that women were marching on Washington in kitty-cat hats, and #metoo took the nation by storm.

Women were piling up wins at an unprecedented rate. Now, thanks to the left and the alphabet brigade, women are losing pageants, ribbons, scholarships, trophies, and privacy to men in lipstick and sports bras. Companies that are willing to stand up for women and girls like Egard are becoming vital to reversing this destructive direction, even if selling watches has nothing to do with women’s sports. Doesn’t matter.

Louder With Crowder describes the remainder of the ad:

The ad then goes through clips and headlines of biological males dominating women’s sports – like CeCe Telfer, Lia Thomas, and Fallon Fox. Telfer won an NCAA title in track for the women after competing as a man for years. Thomas of course won an NCAA title and broke several women’s swimming records. And Fox fractured a woman’s orbital bone during an MMA fight.

The ad is stunning in its beauty and emotion even if it has nothing to do with watches. Some things are more important at the moment and protecting girls and women are a top priority. Kudos to the Egard Watch Company for being brave enough to point out the obvious truth.